It’s been a challenging few weeks in the James household, with the male of the species succumbing to the awful flu virus, and the females under pressure to learn and relearn skills, be it for forthcoming exams in my daughter’s case, or me putting together a slide show for a talk.
I also had to contend with my PC being absent from my desk while Gajitman upgraded it, and my laptop throwing a hissy fit, presumably because it was brought out of hibernation. At one point, I wrote a blog post from my phone. Thank goodness for apps. And thank goodness for a teen and an IT engineer husband who made everything all right.
Upon the return of my PC, I had to get to grips with Windows 10. For the first two days, my grasp was weak, but I’m pleased to report, it is acquiring strength. It is a matter of time, as one of my friends told me. I will get used to Windows 10 and everything being in a completely different place …
In the meantime, my second Choc Lit novel, Follow Me Follow You was, and still is (until 31st January), on promotion, so I thought I’d try my hand at creating a sponsored advert for Facebook.
Here’s what I learnt:
The advert cannot possess more than 20% text.
This became a problem when primarily I wanted to promote my book by showing its cover. A cover which consists of my name, title, and the publishers name and logo. Needless to say, on my first few attempts, I fell foul of the 20% text limit imposed by the Facebook rules and received emails inviting me to examine why I’d failed.
I even failed that task.
So I asked Google.
Phrasing the question took several attempts, but eventually I put all the right words in the correct order and was led to this very informative blog: http://bit.ly/1pukRrO from Jon Loomer, where I learned it’s all about where the text is placed. I tried using the FB grid, as suggested in Mr Loomer’s post, but as I mentioned earlier, I was having all sorts of technical difficulties and the grid would not load, so I drew my own grid to fit my laptop screen, and later, another to fit my PC monitor.
Using Canva, and it’s template ‘Facebook Post 940px x 788px’, I created my adverts, ensuring text did not take up more than five boxes. I had to move the image and the text around until I’d got it right, but the advert was approved and accepted by Facebook.
The trick with the text/sales pitch is to write it in the status box, including the links to the product, leaving the space for your advert free for a clean, clear image.
My ad read:
SALE. Digital download 99p.
‘Follow Me Follow You’, the second novel in the Chesil Beach series is on sale at 99p.
‘Original, uplifting, poignant, it’s a must read.’
With the risk of them breaking, will Victoria Noble and Chris Frampton follow their hearts?
If you like your romantic reads darker and set firmly in reality, the Chesil Beach books are for you.
Second in the series, ‘Follow Me Follow You’, can be read as a standalone.
A 2014 lovereading.co.uk Editorial Selection.
It was my first advert success! Whether or not it made an impact on sales remains to be seen.
My next challenge was to produce a PowerPoint Presentation for a talk a writer friend and I were to give at the Weymouth Civic Society. Our title was ‘Inspired by the Jurassic Coast’, and photographs were required to enhance our talk.
It had been some years since I last played with PowerPoint, but I volunteered my services to create a slide show.
Actually, truth be known, I volunteered my daughter’s services, as she’s far more knowledgeable than I about techy stuff. Thankfully she didn’t mind and came to the rescue, giving me a crash course on how to create slide shows. Between my daughter, with her patient teaching methods, and Gajitman showing me how to connect the laptop to the projector, slide show presentations are GO!
I’m available for gigs …
16 thoughts on “Life Cycle Of A Writer – Face Palms, Facebook Adverts and PowerPoint Presentations”
Oooh, what a fabulously informative post, Laura. Thanks, sweetie. I’m going to give these both a go using your tips! Um, I won’t ask if I can borrow your daughter and hubs. 🙂 xx
Thanks, Sheryl. Thank goodness for Google and the advice from Jon Loomer – he explains the 20% rule perfectly. xx
I shall definitely be referring to this post at some point. I had trouble with a FB ad and in the end gave up. Thank you, Laura – great post.
Thank you, Sue. There are probably other ways around it, but I’ve found this one is working consistently 🙂 xx
Laura, this is an excellent post and one I shall be filing away for future reference. So well explained. Thank you for sharing this with us 🙂
Thanks, Jan. It was a relief to finally have an ad accepted by FB 🙂 xx
OOhh Do you want to come and teach me lol?
Lol. Not sure I’m one of the world’s natural teachers, but thank you for the vote of confidence 🙂
What an informative post on Facebook ads, Laura! (will share). Best of luck with the talk (if you haven’t done it already?).
Thank you, Anita. It took several attempts to get it right. I’m convinced there are other ways, as I’ve seen FB ads with a fair bit of text, but I shall leave that investigation for another time 🙂 The talk was great, thank you – I love being able to blend my love of writing and books with my love of the stage 😀 xx
Great piece, Laura. – thank you! X
Thank you, Sarah 🙂 x
Well done you! Two great achievements! I can’t do either (tho I can fix vacuum cleaners)
When the time comes, Carol, we’ll trade 🙂
Great post, Laura, and thanks very much for the useful information! 🙂
Thanks, Clare. Hopefully the FB grid will work 🙂