Ah, the dreaded word ‘promotion’. Love it or hate it, like any other business, writers have to do it. Not only do we have to promote our books, but we have to find interesting ways of doing so, ways that will catch the eye of someone scrolling through their social media timeline. But it’s not just the subtle ‘buy my book’ posts that have to be interesting, it’s good business sense to make our profile pictures, our Facebook banners and Twitter headers look appealing too. They need to say something about our books or us as they are our advertising board, either directly or indirectly.
We had a little chat about this at Romaniac HQ recently and the various different apps/software we use. We thought it might be handy to give a quick Romaniac Which Guide.
Canva used by Laura and Jan (www.canva.com)
Cost : Free unless using Canva’s paid for options.
Previous Knowledge : None – Easy to use.
Best thing about it : Is ideal for all types of social media, and can upload own images.
Any difficulties : I’ve found nothing difficult.
Overall : I can create smart, professional graphics in a matter of minutes.
Photogrid used by Catherine on her iPad
Cost : It’s a free download.
Previous Knowledge : None – very easy to use.
Best Thing : You just add the photos you want to use and can then add backgrounds, text, icons etc.
Any difficulties : I haven’t found it difficult to use with practice it’s fairly easy to use.
Photoshop used by Sue (www.photoshop.com)
Cost : £17 approx per month
Previous Knowledge : Would need some knowledge to do the basics. Tutorials can be found on YouTube.
Best Thing : You can size things accurately and layer/blend/merge different images.
Any difficulties : Using and understanding the terminology, especially when trying to Google a question.
Overall : Probably overkill for promo ads but if designing your own book covers, then would highly recommend.
Vanessa uses various different software packages in her day job, such as, Photoshop, Indesign and Quark. In the past, I’ve used PowerPoint but it’s very difficult to not only get the sizing right but the quality and sharpness too – these are often lost when they are uploaded.
I’m sure there are lots of other apps and software out there. It would be interesting to hear what everyone else uses.